Linking a listing to a product — without it, nothing gets sent

A listing linked to a product sends its stock and price. An unlinked listing sends nothing — and that is the most common reason for “this one product is not synchronizing.”

Step by step

Match an entire channel in bulk

1. Go to Marketplace listings and click a channel in the Sales platforms group in the side panel. The action is disabled until you select a channel.
2. Click Tools → Auto-link unlinked.
3. The Auto-link listings dialog opens. Read the yellow warning: the action covers all unlinked listings on this channel and does not apply the list filters.
4. Under Match by, choose EAN, SKU, or Both (EAN first, then SKU).
5. Optionally narrow it with Filter by catalog.
6. Under When multiple products match, choose Link to first, Link to last, or Skip (do not link). For the first run on a new channel, choose Skip (do not link) — review ambiguous matches manually.
7. Select Test mode (preview only, no changes) and click Preview. You will see what would be created without saving anything.
8. When the result looks right, turn off test mode and click Auto-link.
9. A job progress bar appears above the list. Wait until it shows completion.

Manually link one listing

1. Find the listing by entering an EAN, SKU, or title in the search field above the table (Search by EAN, SKU, title...).
2. Click the icon in its row with the Link tooltip.
3. In Link listing to product, check the heading — it shows the channel, listing title, and its EAN and SKU. These should match the product you want.
4. In Search product, enter the SKU or name and select a product from the list.
5. Click Link.

Find listings that remain unlinked

1. Expand the filters and select Unlinked under Link status. Alternatively, click Unlinked in the side panel.
2. Review the rows and link them individually using the steps above.
3. The counter beside Unlinked in the side panel shows how many remain. It is the count for the whole channel, independent of the table filters.

Remove an incorrect link

1. Click the icon with the Unlink tooltip in the listing row.
2. For several listings at once, select rows and choose Actions → Unlink.

There is no confirmation dialog — the link disappears immediately.

Five types of link

Every link has a confidence level and a verified marker, including the person who verified it. Review and approve name matches manually before relying on them — “White cotton T-shirt, M” may match three different product records.

A listing also has a primary link — exactly one.

Bulk matching

The listings screen has an automatic bulk matching action. This is the right way to organize a newly connected channel: first import listings, then run bulk matching, and finally review what remains unlinked.

Why linking matters so much

Most connectors require a linked, active listing to send stock. Without one, the product does not even enter the queue — you will see no error, because nothing happened.

Some channels work differently and send stock by EAN or SKU without a listing mirror. Which ones: Connected marketplaces and what each one cannot do.

Unlinking

You can remove an incorrect link. Do this as soon as you notice it — while it remains, your product’s stock is sent to someone else’s listing.

Checklist: “this listing is not receiving stock”

1. Is the listing linked to a product?
2. Is the listing active?
3. Is there no duplicate ended or blocked listing blocking the queue (Marketplace offer — our local mirror of a listing)?
4. Is the product not excluded for this channel (Offer exclusions — stock rules per product and channel)?
5. Does the channel have a warehouse mapping and stock synchronization enabled, including any listing imports required for it (Switches that stop an entire channel)?